Monthly Archive: October 2017

Google: Indirect Benefits of Improving Page Speed 0

Google: Indirect Benefits of Improving Page Speed

Google talks a lot about page speed being a ranking factor, but you don’t hear them talking too much about the added benefits of page speed that aren’t ranking specific.  When answering a question...

Google: Using Keywords for Internal Anchor Text in Content 0

Google: Using Keywords for Internal Anchor Text in Content

While many SEOs have perfected strategies for internal linking structure for things like the navigation, when it comes to internal links within the actual content, this is an area where SEO best practices for...

Google: Potential Spam Issues With Changing Article Dates 0

Google: Potential Spam Issues With Changing Article Dates

When Google began adding dates to the snippets in their search results, it became obvious that for some types of searches, fresher dates could help click throughs.  But for a lot of results, Google...

Google: Do Not Remove Old Content or Archived News Stories 0

Google: Do Not Remove Old Content or Archived News Stories

It has become a trend  by SEOs to remove older content, especially older content on a news sites, where sites remove content rather than simply archiving it.  Reasons why some do this varies, but...

Google Updates SEO Advice for Tabbed Content in Mobile First 0

Google Updates SEO Advice for Tabbed Content in Mobile First

Google has previously confirmed that for mobile first indexing, having content in tabs is fine. It makes for a better user experience on smaller mobile screens, so Google has been clear that they don’t...

How Google Handles Ranking Pages of Identical Products on a Site 0

How Google Handles Ranking Pages of Identical Products on a Site

It is pretty common for ecommerce sites to have identical products, or near identical products, listed on their websites.  Sometimes there is a color variation, sometimes a minor size difference, or merely a difference...

Google: Time to See Higher Rankings From Improving Content Quality 0

Google: Time to See Higher Rankings From Improving Content Quality

If you are suffering from Panda issues, or suspected ranking issues related to low quality content, the most obvious fix is to improve content quality.  But after you make major site-wide changes to improve...

Recreating Viral Video Success: Squatty Potty 0

Recreating Viral Video Success: Squatty Potty

Back in June, I spoke at VidCon and said, “Traditional influencer outreach works if you’ve got breaking news or the latest Harmon Brothers video.” Well, I guess that I should be careful what I...

Google: 301s & 302s, What is Best For PageRank & Ranking Signals 0

Google: 301s & 302s, What is Best For PageRank & Ranking Signals

At State of Search in Dallas last week, I asked Gary Illyes about the issue about 301 versus 302s when it comes to passing PageRank.  While Google has said previously that both pass PageRank,...

Why Google Rewrites Title Tags in Search Results 0

Why Google Rewrites Title Tags in Search Results

One thing Google does in the search results that tends to annoy site owners is when Google will rewrite a carefully crafted title tag with one of their own, sometimes with mixed results and...