Monthly Archive: November 2017

Google Sending Manual Actions for Event Markup Spam in Search Results 1

Google Sending Manual Actions for Event Markup Spam in Search Results

Google is finally taking action against those site owners that are abusing event markup in the search results. Those caught will have their markup removed from the search results and receive a manual action....

Google: Why Featured Snippets Rankings are Volatile 0

Google: Why Featured Snippets Rankings are Volatile

If you are an SEO, chances are pretty good you have managed to score a featured snippet in the Google search results. But, you probably noticed that the rankings are pretty volatile around featured...

Google Home Services Ads Now Local Services Ads; Expanded Categories 0

Google Home Services Ads Now Local Services Ads; Expanded Categories

Google is changing the name of Google Home Services Ads to Google Home Local Services Ads. At Pubcon, Nathan Johns from Google talked a bit about Home Services Ads and revealed that they were...

Google Adding More Structured Data Search Features to Search Results 0

Google Adding More Structured Data Search Features to Search Results

At Pubcon yesterday, Gary Illyes confirmed that Google is planning to implement more search features to the search results that are pulled from structured data found on webpages. As part of a longer conversation...

Adding Structured Data Helps Google Understand & Rank Webpages Better 0

Adding Structured Data Helps Google Understand & Rank Webpages Better

At Pubcon yesterday, Gary Illyes from Google focused quite a bit of time on structured data, stressing the importance of its use by site owners. And while schema is popular for some types of...

Google: How to Handle Expired Content on a Site 0

Google: How to Handle Expired Content on a Site

Sometimes there is content that expires… such as job postings or non-repeating events that doesn’t make sense to keep indexed, especially if it leads to a poor user experience to leave it up.  But...

Google: When to Remove & When to Improve Low Quality Content 0

Google: When to Remove & When to Improve Low Quality Content

When should you remove content versus improving it when it is low quality content on your site and you are concerned about the impact that spam or low quality content could have on your...

Initial Google Rankings of Brand New Pages Will Adjust Over Time 0

Initial Google Rankings of Brand New Pages Will Adjust Over Time

We have often seen when adding a new page to Google’s index via Fetch and Submit that sometimes those pages rank very well initially, but then rankings drop and they never rank that well...