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Google: When to Remove & When to Improve Low Quality Content

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Google: When to Remove & When to Improve Low Quality Content

When should you remove content versus improving it when it is low quality content on your site and you are concerned about the impact that spam or low quality content could have on your site overall?  There are two approaches, either removing it or improving it.

The question is about low quality content and the best approach to it, and John Mueller from Google did say that it can sometimes be confusing with seemingly differences of opinions about what to do with it.

Gary Illyes from Google has always been a strong advocate for improving content, but often also says that some content is not worth improving, such as hacked content or spun content.  He also recently said that removing low quality content won’t suddenly result in a ranking boost for the rest of the site.

Here is what Mueller said:

Then he talks about content that is on the spammy side of things, such as spun or other types of auto-generated content.

The answer isn’t much different from what Illyes has been saying, where it is best to improve the content unless it was spam content to begin with.

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